Longtime residents of Middletown have a habit of calling businesses in town by whatever store used to occupy that location.
Modern conversation drops references to Matt's Music (now "Joe Riff's") and Sear's Auto (now "Attention to Detail" on DeKoven Drive.) I recently heard someone refer to Mikado's Sushi as "you know - McAndrews...." and I sometimes send my husband down the block to pick something up from "Pelton's" when I know perfectly well he'll be going to Rite Aid.
Those who lived in Middletown through the 1980's have fond memories of the original "La Boca", a favorite mixing spot for town-gown conviviality. It's been "the new La Boca" ever since the current incarnation opened a decade or so ago - but now they're moving south of the border (of Washington Street). They're anticipating a March opening in the spot where Public used to be (you know....the Bob's building.)
And what new business will occupy the vaguely Spanish white stucco building owned by the Poliner brothers? I have no idea ....but I have a pretty good idea what we'll call them for at least the next few decades!