The Board charged with providing advice to Planning and Zoning about the design of signs and other traits which define our city visited The Galleria on Middle Street yesterday. The fieldtrip was to view a small sample L.E.D. sign, as part of their deliberations on a proposal for a 300 square feet illuminated sign on this property, facing I91 near the Country Club Road exit.
Gerry Martorelli, owner of The Galleria, told the DRPB that financial hardship necessitated the sign to pull motorists into his business. Martorelli arranged for Bill Smiley to be on site with a 3' X 8' version of the L.E.D. sign. Sign salesman Smiley cited 70,000 single cars that drive by the site on I91 every day, touting the benefits that such signs bring to retail businesses.
The sign would replace a current sign adjacent to the Country Club Road exit sign on I91.